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Cleaver Awards close for entries at year-end

29 Nov 2012

The annual Cleaver Awards, which close for entries on 31 December 2012, acknowledge butcheries that meet consumer expectations on in-store hygiene, the supply of quality assured roller marked South African Beef, their level of competency in offering the best advice on meal preparations and perceived value for money.

2011 Cleaver Awards<p>Back L-R: SUPERSPAR - KARAGLEN: Marius Jordaan; BOMA VLEISMARK - MORELETAPARK: Hendrik Steenkamp; SKAAPLAND - BELLVILLE: Andre Olivier; Dave Ford – Chairman of the South African Red Meat Industry Forum<br>Front L - R: GROVE SUPERSPAR - NELSPRUIT: Rudy Oosthuyse; UNITED MUSLIM MEAT - MAYFAIR: Abdul Razzak; KANHYM FRESH MEAT DELI - MIDDLEBURG: Louis Kok

2011 Cleaver Awards
Back L-R: SUPERSPAR - KARAGLEN: Marius Jordaan; BOMA VLEISMARK - MORELETAPARK: Hendrik Steenkamp; SKAAPLAND - BELLVILLE: Andre Olivier; Dave Ford – Chairman of the South African Red Meat Industry Forum

Front L - R: GROVE SUPERSPAR - NELSPRUIT: Rudy Oosthuyse; UNITED MUSLIM MEAT - MAYFAIR: Abdul Razzak; KANHYM FRESH MEAT DELI - MIDDLEBURG: Louis Kok

Butchers are judged according to three categories namely:

Butcheries with four or more till points,
Butcheries with three or fewer till points and,
Food market butcheries

Once the votes are tallied, butcheries will be shortlisted according to the number of votes received in each respective category. The shortlisted finalists will be visited anonymously and independent evaluations by an Industry evaluator against a 212-point checklist will be conducted.

Each national category winner will be awarded a first prize of a platinum trophy and R20 000. A second prize of a gold trophy and R10 000 will also be awarded. There will be a platinum and gold award winner chosen in each of the nine provinces. Winners will be announced at an awards function early next year.

The consumer who nominates a national winning butchery could also win a R1500 hamper of South African beef. SMS nomination entries to 34194 of a favourite butchery's name, suburb and town are charged at R1.00.