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Marketing & MediaWhy relevance, not reach, is the real driver of email performance
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To add to the fun, it has a "Find the Roadie" competition. Spot and catch him to stand a chance of winning prizes like Xbox games, CD's for a year, or even a PS3 Guitar Hero 5 bundle.
Musica MD, Ralph Lorenz says: "The site is cool, vibey and unpretentious and reflects the company's growing lifestyle offering and is wrapped in a slick, simple and stylish design."