What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Parenting portal launches on Kidzworld
In partnership with Baby Hands SA, Kidzworld has launched a portal that provides video content on a host of parenting products, services, news and information. Entitled SuPa Videos - short for supporting parents - these deliver short, but informative online content relating to families and parenting in video format. Pregnancy, baby or kids-related video adverts will be flighted free until 30 November 2009.
“We have had a very positive response to the first videos,” says Carla Resnick of Baby Hands SA, who manages the project in a joint venture with Kidzworld. ‘We are receiving a lot of informative feedback on video subjects parents would like to see.”
Kidzworld.co.za, now five years old, will offer new web content to their 45 000-plus monthly visitors through the videos.
“Parents can choose the video content that interests them at a time that suits them,” notes Cara Mullin, owner and founder of Kidzworld.co.za. “The videos will only offer family-friendly content from businesses that agree to uphold acceptable service levels and business practices, giving parents the reassurance that they will be dealing with service-led suppliers.”
Go to http://www.kidzworld.co.za/video/ to view the new portal.
