What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
SAARF releases the new AMPS benchmark for print going forward
The South African Advertising Research Foundation (SAARF) has released AMPS 2009AB (Jan-Dec 2009), the first 12-month database to use the Double Screen Computer Assisted Personal Interviewing methodology exclusively.
The impact of the move to DS-CAPI can still be seen, but on a far lesser scale than when the methodology was first introduced in September last year, in the mixed CAPI/DS-CAPI release of AMPS® 2009BA (July 2008-June 2009).
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