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Marketing & MediaPerion, Mediamark and McSorely Media launch exclusive AI advertising partnership across Africa
Mediamark 15 May 2026






The impact of the move to DS-CAPI can still be seen, but on a far lesser scale than when the methodology was first introduced in September last year, in the mixed CAPI/DS-CAPI release of AMPS® 2009BA (July 2008-June 2009).