What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Tech pathfinders to watch in 2008
From a distance, it often seems that Google has all but cornered the market on Internet advertising, but plenty of entrepreneurs believe opportunities remain. Michael Leo, the CEO of New York-based Operative, is one of those businesspeople, and his background gives him an insider's view.
Considering the speed at which technology evolves, predicting even a year in advance can be a dicey proposition. Still, given key tech sector developments during 2007 and the outlook for 2008, some trends are unmistakable.
It's a safe bet that social networking and Web 2.0 overall will remain a closely watched sector and that mobile marketing and payments will see dramatic advances, that startups will take aim at Google's dominance of Internet search and advertising and that new models for digital music will evolve.
Amid it all, new tech business stars will emerge or re-emerge.
