The demise of the ATRAC audio format will be a benefit for users eager to load their Walkman players with tunes from a wider variety of venues selling music downloads.
However, the switch may be too little far too late for Sony, James McQuivey, a Forrester Research analyst, has told TechNewsWorld, and represents a huge missed opportunity for the company to take the lead in the video playback device market or at least mount a viable challenge against Apple's iPod.
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