AdAuthority launches new Internet search technology
USA - Internet marketing firm, AdAuthority, has launched AVIA (Advanced Verification & Integrity Analysis). Utilising a combination of data cross referencing and patented algorithms, it determines consumer demographics and behavior markers for integrity of incoming marketing data.
AdAuthority is an Internet marketing firm with an industry leading "lead generation" platform. The newly launched programme is a verification system that segregates or cleanses data to a higher level to more precisely target desired audiences.
All incoming real-time data feeds through AVIA. As data is collected and stored, AVIA analyzes the data through several levels of verification via internal and external database networks. The programme has the ability to compute all tasks instantly, thereby avoiding time delays or time-outs common with early generation systems. The end result is that it accepts or rejects incoming leads within seconds, which means data posting to AdAuthority's system is dramatically amped-up.
Source: eMediaWire.com
