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Kobo eReaders now available through CNA

31 Oct 2013

Kobo Inc, one of the world's fastest-growing eReading services offering four million eBooks, magazines and newspapers to millions of customers in 190 countries, is now available through 91 CNA stores in South Africa.

From English to Afrikaans, the store includes bestsellers, backlist titles and local and independent authors such as Deon Meyer and Leon van Nierop, which readers can find at its local website or by its link on the CNA website.

With the new eReading ecosystem, Edcon hopes to grow its market share, while establishing itself as the preferred retailer for consumers wishing to purchase eReading products.

"The launch of the products in CNA stores is in keeping with the group's strategy to make reading easily accessible to South Africa's youth and promote a culture of reading," explains Terry Dale, CNA's marketing manager. "The introduction of the devices, combined with its world-class eBookstore is in line with our strategy to retain our customer's loyalty by meeting increased demand for a rich digital reading experience. In addition to a large selection of bestselling international titles, it continues to be committed to building strong Afrikaans and local content within its eBookstore. "

"As digital reading continues to gain momentum in South Africa, we're thrilled to be partnering with CNA to bring this experience to the growing number of consumers looking for a best-in-class digital reading experience," said Todd Humphrey, EVP of Business Development, Kobo. "Aligning with CNA leaves us well positioned to support the growing demands amongst South African consumers and we look forward to working with them as it continues to diversify its offering to meet the evolving needs of its customers."

The company also offers free top-ranking eReading apps for iOS, Android, BlackBerry, and Windows computers, tablets and smartphones. The apps automatically syncs with a person's library to keep them reading - picking up where they left off regardless of what Kobo enabled device they are using.

The Kobo Touch (R1299) and Kobo Glo E Ink (R1499) eReaders provide a print-on-paper reading experience and access to the Kobo eBookstore. For more information, go to www.kobo.co.za or www.cna.co.za.