Reggies had previously endorsed‚ partnered and financially-contributed to the Israel's JNF.
Larsen‚ speaking to a community radio station‚ noted that the new Reggies ownership (represented by himself and Mia) have nothing to do with any affiliates of the previous owners‚ he said: "There is nothing that we are hiding; there is nothing that we are doing that we are ashamed of."
This decision by Reggies follows and is a result of nationwide protests and other activism against Reggies toy stores. Making headlines late last year‚ hundreds of South Africans of all races and religions protested against the South African company's support for the JNF and its complicity in Israel's forced removals of the Palestinians.
The JNF‚ in close conjunction with the Israeli government and the implementation of its "Prawer Plan"‚ is currently involved in the expulsion of 30‚000 Bedouin Palestinians. It is claimed that the Israeli government and the JNF plan to move 250 000 Jews into Jewish settlements in this area.
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