Loeries Creative Week

VML Birdwatching at the Loeries | Marketing is so boring... the future of music media

Danette Breitenbach

VML Birdwatching at the Loeries | Vaseline Mntana ka Gogo: A nearly missed idea to a global sensation

VML Birdwatching at the Loeries | New Loeries chair Carl Willoughby on the yin and yang of the industry

Danette Breitenbach

Joe Public takes top honours

VML Birdwatching at the Loeries | SAB's Vaughan Croeser named Marketer of the Year

Danette Breitenbach

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Freshstop opens in Khayelitsha

In an extension of its bid to secure a national footprint, Freshstop, opened its first store late last week in a township; Xuolo store in Khayelitsha. Described as South Africa's fastest growing 24-hour convenience offering, this was the 44th store to open in South Africa.

13 Apr 2011

"We identified a need to offer the Khayelitsha community a 24-hour convenience offering which places emphasis on being fresh. It is for this reason that a significant percentage of the store space is dedicated to fresh produce", says Brian Coppin, co-founder and CEO of Fruit & Veg City and Freshstop.

"This is the first store we have opened in a traditional township area and we were pleased that the shop opened with members of the community lining up to enjoy the benefits of our opening specials and fresh product offering."