New DionWired store in Nelspruit

By enabling customers to handle and test the products - play with the GPS, take photos, and examine the latest PC features - they can make more informed decisions about their purchases. Other novel features include a LCD screens that show the particulars of each cellphone as it is picked up. The TV display area is reportedly the biggest in the country and is specially covered to create a mini-cinema impression. A full HD digital TV wall enables customers to demo the latest Blu-Ray movies in surround-sound systems.

Other features include the new photographic wall, the interactive Gaming Zone where customers can test different consoles for the latest games like Xbox, Wii and PS3.