Retailers News South Africa

Engen and Takis Biltong take convenience to next level

Engen has taken convenience a step further with the launch of a new premium brand, Butcher's Best Biltong Bar. It was piloted in November 2014 at the Engen Vineyard Convenience Centre in Newlands, Cape Town. Phase 2 of the rollout will see Engen taking the concept to four additional Engen service stations, which will be announced later.
Engen and Takis Biltong take convenience to next level

"The Biltong Bar experience is memorable in that it evokes the look, feel and smell of a traditional butcher and biltong shop. Our biltong is of the highest quality, and fully Halaal. Our supplier, Takis Biltong, is one of the largest biltong manufacturers in South Africa," says Dumisani Bengu, retail business manager at Engen."

Butcher's Best Biltong Bar will operate 24 hours per day with a served offering from 7am-9pm. This means that a dedicated staff member will be on hand between these times to assist customers with a range of freshly cut, high-quality biltong. From 9pm until 7am, pre-packed biltong will be available at the counter in various flavours as well as in sticks, snap sticks. Flavours include BBQ, Chilli, Lemon, Chutney and Sweet Chilli.

"Feedback from our customers has also been very positive, especially around the friendly service and quality of the biltong. What matters to our customers, matters to Engen, which why we seek innovations that bring them added convenience. Butcher's Best Biltong Bar is yet another way in which we are trying to make their lives easier," he concludes.

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