Hailed by the British press as 'the ultimate celebrity businesswoman', UK phenomenon Caprice has contracted with Marcus Brewster Publicity to handle her PR and media liaison portfolio during her visit to SA this month.
The blonde supermodel and actress whose calendar has been the UK's best-selling for the past five years, is in SA to launch her Lingerie By Caprice range which will be sold exclusively in Edgars from this week.
Caprice's range of lingerie was launched at Debenham's in the UK where it became an instant best-seller and ignited the underwear category in Britain, contributing to Debenham's reporting 130 million pounds pre-tax profits.
More than 2 million British woman are buying Lingerie By Caprice every year and Caprice has exclusive licensing deals for America (Nordstrom), Germany (Otto Versand) and South Africa (Edgars).
Caprice hosts her own travel show on DSTV's Travel Channel, has made several movies and has appeared on the West End in show-stopping turns in Rent and The Vagina Monologues.
