Another intl, local PR partnership announced

The South African-based HMC Seswa Corporate Communications and UK's Firefly Communications have entered into an agreement that allows them to share international networks and best practice.

For 20 years, Firefly has established itself as an independent PR agency with a proven track record delivering PR campaigns reaching business and consumer audiences. It has offices in London (HQ), Edinburgh, Munich and Paris and a network of partners across the rest of Europe, Americas, South Asia and Asia Pacific.

HMC Seswa has a 29 year track record of service to both local and multi-national companies in South Africa, providing specialist PR services to companies operating in the B2B, IT, mining, manufacturing, heavy engineering and transport sectors of South Africa. It is a fully accredited media buying agency.

In addition, it is the founding agency for the Mazole Africa Network, which has representative offices in several countries in sub Saharan Africa including, Mozambique, Zambia, Zimbabwe, Kenya and Botswana, along with informal links throughout the continent.

"The company is continuously striving to expand on its expertise and access to global best practices. We always want to improve our level of knowledge in order to provide custom-made South African integrated communication solutions," says Mbali Msimango HMC Seswa Practice group head.