“Mutual & Federal is going through a number of changes that will have an impact on numerous external stakeholders and public relations will prove and invaluable tool,” said Sandy Greaves-Campbell, MD of The Firehouse Communications.
Mokaedi Dilotsotlhe, GM Mutual & Federal, commented, “In these economically challenging times, public relations will be invaluable in building the Mutual & Federal reputation with both consumers and corporates. A high premium will be also be placed on educating consumers about insurance.”
The appointment of The Firehouse Communications follows the appointment of The Firehouse Advertising in June 2008. The Firehouse Group offers a 360 degree approach to communications.
“The 360 approach will play an important role on the Mutual & Federal account and will ensure that strategy and messages are aligned,” added Greaves Campbell.
