Socially launching limited edition Glenlivet Alpha

Presented in a black bottle to preserve the mystery, consumers are encouraged to let taste and smell lead their experience. The first-of-its-kind concept of neutral bottling leaves the adventure of discovery solely in the taste buds of the one enjoying it. Connoisseurs of the range will be able to identify its signature style but also discover a new flavour palate due to the inclusion of never-before-released spirits.

The launch event will be an intimate affair with handpicked aficionados. Mandla Holomisa, brand manager says, "The brand is famous for its smooth, full bodied flavour and with this new launch, we are exploring this in an original way. This is the first time anyone has launched a 'blind' whisky in this way and we are confident that this innovative campaign will excite whisky drinkers and help them to truly appreciate single malt and understand the flavours they taste in the award-winning range."

With only 3500 bottles worldwide and 862 in South Africa, it is a collector's item not to be missed. It will retail at R1200.

For more information, go to www.facebook.com/TheGlenlivetSA or follow on @theglenlivetsa.