Drink and dress @ Chivas@Fabiani
Four Chivas bars have been fitted out in four Fabiani men's stores at the V&A Waterfront in Cape Town, Melrose Arch and Sandton City in Johannesburg and Irene Mall in Pretoria so that patrons can enjoy a complimentary glass of Chivas as part of their shopping experience. Chivas@Fabiani also provides coffee, cappuccino or espresso from Nespresso coffee machines integrated into the bars.
These bars also have plasma screens on which looped fashion footage is screened, showing for instance the Chivas-sponsored Fabiani Fashion Show at the 2009 Audi Fashion Week. In addition to fashion, advertisements depicting renditions of the 'Live with Chivalry' campaign are interspersed throughout.
These screens are part of the window-dressing in the stores and are effective in drawing the attention of passers-by, once again benefiting and emphasising the partnership between these two iconic brands.
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