Mirrors, mobiles and models

Kicking off with an advertising campaign for its F210, a small music phone, that ran from January to March, Samsung's new contract will focus on its model search campaign in April and its F250 phone in May.

TLC reckons its Nightlife Mirror Media is the perfect platform for their client's model search campaign, a nationwide search that aims to find male and female models and offers a first prize of a modelling contract worth US$75 000.

“Our venues, including FTV Café, are frequented by young, sexy and funky consumers enabling our client to break through the clutter and speak directly to their target market,” says Lee Curtis, TLC's National Sales Manager.

The medium is a fully functional mirror with backlit LED advertising slots that illuminate alternatively. “The campaign aims to boost Samsung's profile and position in the market, that's why it will run in both men's and women's washrooms nationally,” Curtis adds.

TLC creates and develops marketing products around available advertising space that is self-contained and focused, communicating with a captive audience in a clutter-free environment and influencing consumer decisions at the point of sale.