SA Brandy Foundation signs up new PR agency

'Appointing Errieda du Toit PR to handle our PR and media liaison is an important step in taking the activities of the foundation to the next level,' says Ielanda Willemse, general manager.

'With brandy representing almost half of all spirits sold in South Africa, solid growth, the soaring interest in premium and super-premium brands, as well as being rated with the best in the world, the local brandy industry has a brilliant future. We look forward to getting the public excited and knowledgeable about this magnificent product.'

A series of new initiatives has been launched aimed at brandy education and raising awareness of South African brandy's superior quality. These include pioneering a brandy festival (Sandton, 28-30 May 2008); publishing a coffee table book, and a brandy guide. The agency will also promote the brandy routes and collaborate with culinary and sommelier training schools.

Errieda du Toit PR is a Cape Town-based agency, specialising in the food, wine, hospitality and general lifestyle sectors. Other key clients include Parmalat, Decorex SA and the Barnyard Theatres.