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Retail Marketing News South Africa

Dairy goes green & gold this week

The minute the final whistle was blown in Paris at Sunday night's semi-final clash between Argentina and South Africa, confirming our place in the 2007 Rugby World Cup final, Douglasdale Dairy pressed the button in Johannesburg.
Dairy goes green & gold this week

Pressing that button started the production of a limited edition "green & gold" 2 litre full cream milk bottles, which will be distributed across Gauteng for the duration of this week leading up to Saturday's final.

"We produced a limited edition "Blue go Bulle" milk bottle pledging our support of the Blue Bulls as they went into the Super 14 final in May this year, and we could not keep up with the demand for these bottles from Blue Bulls supporters, so why not support the Boks in the same vain, as they prepare for the biggest game in four years," says the dairy's marketing manager, Marina Hanson.

All Douglasdale Dairy milk bottles have a gold lid, so by changing the standard white bottle to a green bottle it is instantly "green and gold" In addition, the dairy's slogan "Go for gold" has been amended and now reads "Bokke go for gold".

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