Fair Cape Dairies cuts carbon footprint of EcoPlus long life packaging

The EcoPlus long life pack has a 28% reduced carbon footprint as it is manufactured from more than 80% cardboard made from cardboard sourced from FSC-certified sustainably managed forests and other controlled sources.

Louis Loubser, marketing director of Fair Cape Dairies, says that Fair Cape Dairies embraces the concept of environmental welfare.

“As a company, we have taken an integrated approach to carbon management and are always striving for a greener and more environmentally-friendly approach to milk production. With the launch of the Fair Cape EcoPlus long-life milk pack, we further strengthen this commitment as we begin to offer a more sustainably produced long-life milk.

A once small-scale dairy farming operation, the company has been run by the Loubser family for more than 70 years and has grown to become one of South Africa’s leading commercial dairy brands.

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Abdelghany Eladib, chief operating officer of packaging partner, SIG Combibloc Obeikan, says that with the launch of EcoPlus, Fair Cape Dairies is leading the way in the African market as a company that acts sustainably and responsibly.

“Today, eco-citizenship is a high priority in South Africa, driven by rising demand for transparency and the importance of sustaining the planet. The launch of the carbon-reduced EcoPlus carton is a good response to this increasing demand.

"We are confident that together with Fair Cape Dairies, we are committed to protecting the environment and fostering sustainability worldwide.”