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Now Sowetans can dress Yasuhiro style
Following on its successful launch of the first PUMA store in South Africa last year, the group has launched a second store in Soweto. Consumers in Soweto and surrounding areas will now have access to a wide range of the edgiest sports lifestyle products available in one store.
"PUMA South Africa is delighted to announce the continuation of its local retail expansion as part of our global retail strategy with the opening of its first store in Gauteng," said the group's South Africa MD Ronald Rink. "The store in Maponya Mall in Soweto joins the successful store in Canal Walk, Cape Town as a strong brand statement for all our followers in the Soweto area. We look forward to showcasing our newest products in this exciting retail development."
Shoppers can expect to see new ranges introduced on a monthly to quarterly basis. The Spring/Summer 2007 collection will include the brand's Urban Mobility range, a new venture into the premium accessories category for the group, and collaborations with international designers such as Japan's Yasuhiro Mihara and footwear from the Rudolf Dassler range. The store will stock retail exclusive and line extensions, which can only be found in the group's stores as well as the new PUMA Evisu jeans range which sees the introduction of a sleek new line of tattooed black denim.
The store is at shop 324, Maponya mall, extension 5, Soweto. For further information contact PUMA on (021) 551 0832 or visit theirwebsite http://www.puma.com.
