Sean Lilley, marketing manager of Scooters Pizza states that many potential franchisees may experience information overload on the day, but adds that it is always better to have too much information, rather than too little.
"Most of the people planning on attending the IFE have already considered the notion of franchising, would have done some background research on sectors and available opportunities and have an idea of what is happening in the franchising industry.
"However, those who will make a spur-of-the-moment decision to attend the expo would generally have done little or no research and would usually have a limited understanding of the opportunities available. They may therefor feel as if they are bombarded with information and, to a certain extent, pressurised to make a decision. While having a lot of information on hand is great, it is still recommended that potential franchisees do their homework properly by conducting ample research on the types of businesses that would best suit their lifestyle.
"Potential franchisees should be aware that some exhibitors might just turn the pressure on by using convincing sales talk to close the deal, especially if they see that they haven't done their homework and are hungry for a new business venture. However, it is important that potential franchisees keep their head, do not feel pressurised and do not make any rash decisions. Legitimate franchisors will expect you to make comparisons and investigate their offering before you make any life-changing business decisions."
He adds that those who are serious about joining the franchising world should compile a list of questions beforehand and discuss it with the right people at the IFE.
"Make notes of each franchisor's answers and study it all carefully at home, where there is no pressure to make an immediate decision. Compare your notes taken to your research completed to ensure you understand the relationship between the franchisor and franchisee. While our franchise offers a business recipe for success, we want potential franchisees to be certain of their decisions before they join our growing business of 125 stores nationwide," concludes Lilley.
For more information, go to www.ife.co.za.
