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New view on mobile marketing and advertising
Infinita releases new research report on mobile marketing and advertising.
Infinita has announced that is has just released 21st Century Mobile Marketing - Global Insights into the World's Most Advanced Mobile Society: Japan, a 188-page in-depth report covering the ins and outs of mobile advertising and marketing in Japan - without a doubt the one topic we are asked about more often than anything else. And while the Japanese mobile industry certainly has its particularities, there are countless lessons that apply to markets everywhere.
The report covers the current market status and future outlook, discusses key technologies and services and contains detailed data on mobile consumer behavior and advertiser attitudes to mobile marketing. Furthermore, it analyzes all major mobile advertising media, delivers more than 20 detailed campaign examples and case studies, as well as interviews with industry experts.
About Infinita
Infinita supplies clients in Japan and abroad with customised research and detailed analysis of the mobile, broadband internet and gaming markets, distilling best practices in service design, business models, technologies and marketing strategy. Their research includes in-depth interviews with industry experts and hands-on reports from real users, as well as detailed documentation of services and products.
