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2019 Sunday Times/Sowetan Shopper Survey reveals SA's favourite retailers

Shoprite took the title as South Africa's favourite retailer in the 2019 Sunday Times/Sowetan Shopper Survey. While Shoprite maintained its top spot by winning the Grand Prix for overall best retailer, Clicks and Pick n Pay came 2nd and 3rd respectively - switching their positions from 2018.

Image credit: Shoprite Group

Now in its 12th year, the survey – conducted by Kantar – serves as a guide of consumer perception towards local retailers.

Eben Gewers, head of advertising at Tiso Blackstar Group says: “We remain committed to delivering market research that has become the yardstick by which retailers measure their impact and relationships with customers. It’s essential for retailers to understand what makes consumers tick, but also what their competitors may be doing differently to warrant shopper attention.”

Survey methodology


A total sample of 2,750 respondents were surveyed in face-to-face interviews, across seven major metropolitan areas, as well as non-metropolitan areas across the country. Kantar used random suburb sampling among all racial groups, with an equal split of male and female adults aged 18 years and older.

In order to arrive at the top retailers in SA, overall brand familiarity and awareness were measured alongside brand-user experiences and interactions, non-user perceptions, and brand presence in the market. The combined result of these factors, using a non-proprietary algorithm, produced the winning retailers.

Category winners


Shopper Survey CategoriesCategory Winners
Furniture StoresMr Price Home
Hardware StoresCashbuild **
Health and Beauty StoresClicks **
Pharmaceutical OutletsClicks **
Entertainment, Music and Book StoresMusica
Men's Clothing StoresMarkham
Shoe StoresWoolworths
Women's Clothing StoresMr Price
Electronics and Household Appliances StoresGame **
WholesalersMakro **
Home Accessories and Décor StoresMr Price Home **
Grocery StoresShoprite **
Jewellery StoresAmerican Swiss
Tyre and Auto Fitment CentresTiger Wheel & Tyre **
Liquor and Bottle StoresTops at Spar **
Sports and Outdoor StoresTotalsports **
Telecommunications StoresPEPcell
Kids and Baby Clothing StoresWoolworths **

** Winner of category in 2018 as well.

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In South Africa's fashion retail sector, Pep Stores and Truworths score the highest in terms of customer satisfaction...

29 Jul 2019


Top rankings in each category


2019 Grand PrixIndex Score
Shoprite79.70
Clicks77.93
Pick n Pay (Supermarket/Hypermarket/Family store)77.38
Makro77.08
Tops at Spar71.10
Spar/ Kwik Spar/ Super Spar69.87
Mr Price69.78
PEPcell69.12
Woolworths68.96
Cashbuild68.35


Home Accessories and Décor StoresIndex Score
Mr Price Home67.13
Sheet Street65.41
Woolworths62.01
Edgars Home58.95
@ Home55.11
Ackermans53.04
Home Choice50.34
Pep49.85
Loads of Living49.32


Electronics and Household Appliance StoresIndex Score
Game65.23
Clicks59.62
Makro59.53
House & Home56.67
Samsung56.38
Hi-Fi Corporation54.75
Dion Wired54.31
Checkers / Checkers Hyper54.29
Pick n Pay53.95
Shoprite53.21


Jewellery StoresIndex Score
American Swiss66.57
Sterns62.74
Galaxy & Co.56.96
Arthur Kaplan54.06
NWJ Fine Jewellery49.74
Browns49.63
Takealot44.67
Pandora42.04
Narandas41.93
Forma Viva40.29


Kids and Baby Clothing StoresIndex Score
Woolworths68.96
Ackermans67.51
Edgars63.99
Naartjie60.10
Mr Price59.71
Truworths56.36
Keedo55.53
Jet55.17
Earthchild54.38
Pep53.26


Liquor and Bottle StoresIndex Score
Tops at Spar71.10
Shoprite Liquor Shop63.02
Pick n Pay Liquor60.69
Makro Liquor57.18
Liquor City54.91
Ultra Liquors52.47
Checkers Liquor Shop51.67
Overland Liquors48.68
Liberty Liquors47.74
Liquor World45.91


Men's Clothing StoresIndex Score
Markham65.32
Truworths64.63
Edgars64.21
Woolworths64.07
Mr Price63.87
Sportscene62.42
Old Khaki58.05
Studio 8855.10
Guess54.39
Ackermans52.61


Shoe StoresIndex Score
Woolworths68.81
Edgars67.31
Spitz64.04
Timberland57.07
Jet54.41
Fabiani53.08
Tekkie Town53.00
Rage52.38
Green Cross52.01
Tread + Miller50.33


Furniture StoresIndex Score
Mr Price Home59.31
House & Home58.94
Bradlows58.83
Russells57.01
Rochester56.86
Lewis55.10
Ok Furniture53.78
Bed & Lounge53.14
Fielli52.90
Coricraft51.95


Hardware StoresIndex Score
Cashbuild68.35
Build it63.79
Builders (including Warehouse, Express, Trade Depot)60.74
Chamberlains50.42
Jack's Paint & Hardware49.70
Mica49.34
BUCO49.11
Timbercity48.73
P&L Hardware47.68
Jadas Hardware46.99


Health and Beauty StoresIndex Score
Clicks77.93
Dis-Chem68.32
Edgars49.76
Woolworths46.85
Red Square46.49
Foschini44.98
The Body Shop44.97
Truworths44.32
Jet Mart39.66
Wantitall38.56


Pharmaceutical OutletsIndex Score
Clicks73.98
Dis-Chem64.36
Medirite (Shoprite/Checkers)57.94
Link Pharmacy47.77
Pick n Pay Pharmacy46.91
Alpha Pharm46.76
Spar Pharmacy38.96


Sports and Outdoor StoresIndex Score
Totalsports66.97
Sportscene64.30
Edgars Active59.66
Adidas58.06
Mr Price Sport57.62
Nike57.22
Studio 8853.86
Cape Union Mart49.17
The Cross Trainer47.58
Sportsmans Warehouse47.47


Telecommunications StoresIndex Score
PEPcell69.12
Vodacom Store62.71
MTN Store58.88
Cell C Store53.29
Telkom Stores52.91
Game52.58
Edgars51.61
Ackermans49.28
Woolworths48.48
Pick n Pay47.06


Tyre and Auto Fitment CentresIndex Score
Tiger Wheel & Tyre62.39
Hi-Q58.54
Supaquick56.55
Dunlop Zone56.40
Autozone54.83
Speedy51.44
Trentyre51.36
Kwik Fit49.67
Tyre Mart49.16
BestDrive48.57


WholesalersIndex Score
Makro77.08
Kit Kat Cash & Carry60.45
Sunshine Cash & Carry49.91
Jumbo Cash & Carry49.78
Trade Centre49.29
Metro Cash & Carry49.03
Metro Hyper48.55
Rhino Cash & Carry47.12
Discount Cash & Carry46.80


Women's Clothing StoresIndex Score
Mr Price69.78
Woolworths67.94
Edgars66.23
Truworths65.27
Sportscene60.80
Guess59.10
Ackermans57.62
Foschini55.78
Studio 8854.76
Old Khaki54.23


Entertainment, Music and Book StoresIndex Score
Musica65.45
CNA64.19
Apple App Store57.56
Exclusive Books53.67
Netflix51.76
Edgars51.53
Van Schaik51.52
Top CD50.30
Checkers DVD/CD Section49.83


Grocery StoresIndex Score
Shoprite79.70
Pick n Pay77.38
Spar/ Kwik Spar/ Super Spar69.87
Checkers/ Checkers Hyper66.59
Woolworths63.40
Makro56.23
Fruit & Veg City54.83
Boxer50.80
Game (Foodco)49.62
Cambridge Foods45.73


The complete results of the 2019 Sunday Times/Sowetan Shopper Survey will be published in a supplement accompanying the Sunday Times on 8 September 2019.
Comment
Anonymous
Which Ackermans has a Menswear department?
Posted on 11 Sep 2019 07:28

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