2019 Sunday Times/Sowetan Shopper Survey reveals SA's favourite retailers

Image credit: Shoprite Group

Now in its 12th year, the survey – conducted by Kantar – serves as a guide of consumer perception towards local retailers.

Eben Gewers, head of advertising at Tiso Blackstar Group says: “We remain committed to delivering market research that has become the yardstick by which retailers measure their impact and relationships with customers. It’s essential for retailers to understand what makes consumers tick, but also what their competitors may be doing differently to warrant shopper attention.”

Survey methodology

A total sample of 2,750 respondents were surveyed in face-to-face interviews, across seven major metropolitan areas, as well as non-metropolitan areas across the country. Kantar used random suburb sampling among all racial groups, with an equal split of male and female adults aged 18 years and older.

In order to arrive at the top retailers in SA, overall brand familiarity and awareness were measured alongside brand-user experiences and interactions, non-user perceptions, and brand presence in the market. The combined result of these factors, using a non-proprietary algorithm, produced the winning retailers.

Category winners

** Winner of category in 2018 as well.

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Top rankings in each category

The complete results of the 2019 Sunday Times/Sowetan Shopper Survey will be published in a supplement accompanying the Sunday Times on 8 September 2019.