They found the wholesale and retail sector is well aligned with the objectives of the NDP in some areas, but there are concerns about whether some of the NDP objectives are compatible with other areas. The sector embraced elements of the NDP where strategies were aligned with their own but considered that many are the government's responsibility.
The researchers used a mixed methods research methodology, including a literature review, sector stakeholder questionnaires and semi-structured consultation and dialogue. The sample included over 100 wholesale and retail enterprises, sector associations, unions, government agencies and service providers who rated the alignment of retail organisations with 13 NDP strategy themes and critical success factors.
The 'Top Five' themes most highly aligned with the NDP were nation building and social cohesion; fighting corruption; economy and employment; South Africa in the region and the world; and healthcare for all.
The 'Bottom Five' are those elements considered government's responsibility - economic infrastructure; building safer communities; inclusive rural economy; building a capable and developmental state and social protection. The study suggests retailers in the sector can make sustainable profits through community visibility, sales promotion and staff productivity.
Several executives said their strategies do include commitment to 'Brand South Africa,' social investment and skills development. The findings provide a potential agenda for engagement with government, including discussion of regulatory inhibitors, and the researchers recommended that mandated leaders of trade associations convene a Retail Strategy Forum to review the NDP and define necessary changes.
The report is available for download here.
