Ceres introduces new juice flavour, Full Moon Harvest
Ceres will release Full Moon Harvest, a new juice flavour of berries and pears through to a peach aftertaste in stores from November 2011. The Tetra Pak ensures a 12-month shelf life, with no need for refrigeration prior to opening.
Red Crown did the pack design for Full Moon Harvest, which is available in a case configuration of 12 x 1 litres and will retail for the same price as the rest of the 100% juice range.
Origin of name
Once every year during autumn, the moon shines so brightly over the Ceres Valley that farmers can pick fruit right through the night. Some people believe that harvesting under a full moon allows the fruit to absorb a mystical energy, which is where the juice gets its name.
