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New MD for adidas

11 Jan 2011

Effective 1 January 2011, Winand Krawinkel, became the new MD for adidas South Africa. Before joining adidas, he worked for Sony, as well as the FIFA Marketing AG where he was MD.

New adidas SA MD, Winand Krawinkel.

He joined adidas in 2006, as head of business development for the Europe Middle East and Africa (EMEA) region and then moved to adidas Italy to become marketing director in the summer of 2007.

Here he contributed to the company's growth in a challenging market, ensuring outstanding brand momentum and building diverse strategies for the Sports Performance and Sport Style divisions of the company. He replaces Brian Kerby who was MD from 2001. Kerby will be taking up new challenges in the management consulting world.