'Naughty fantasies' from Cadbury

Bournville Caramel Crisp is a truly decadent indulgence of caramel crisps enrobed in bittersweet dark chocolate, a flavour that lingers to reveal a richly sensory experience.

The ads display the dark side of stereotypically innocent women indulging in their "naughty" fantasies, encouraging dark chocolate lovers to embrace their deliciously dark side with Cadbury Bournville dark chocolate.

They will also be appearing in cheeky radio spots on national stations 5FM and Metro FM that will transport listeners to their deliciously "dark side".

A little bit "naughty"

"Every woman, no matter who she is or how she portrays herself to the outside world, has a deliciously dark side. This campaign acknowledges this little bit of 'naughty' and encourages women to indulge in it - with the ultimate in dark chocolate, Cadbury Bournville," says head of Cadbury Chocolate marketing, Greg Banach.

The new "deliciously dark" indulgence of Bournville Caramel Crisp will be available on shelf from September for an RSP (recommended selling price) of R9.99.