KFC launches Taste Guarantee

"KFC is committed to serving great tasting Original Recipe chicken, prepared exactly the same way the Colonel did so many years ago – the hard way,” says Doug Smart, managing director KFC Africa. “To reinforce our commitment to doing things exactly right, Taste Guarantee promises customers will be fully satisfied with their meal or the restaurant will gladly replace it, because every meal at KFC should be Finger Lickin’ Good!”

Key to the Taste Guarantee promise is KFC’s dedication to upskilling and training its team members to prepare a great tasting meal, every time. "Every single meal is prepared by hand, so it’s important that our 30,000 team members know how to perfect KFC’s Original Recipe Chicken ®, just the way the Colonel intended," says Smart. “Taste Guarantee is a promise from every one of our team members, who prepare almost 20 million meals every month, that every meal is freshly prepared and held to KFC’s high global standards for quality and freshness. From the sourcing of our produce to the preparation of our food, our customers are always guaranteed the great tasting KFC experience.

“Our customers are important to us and Taste Guarantee is our way of making sure that they are always happy with every meal,” says Smart. “When a meal doesn’t live up to our customers’ expectations, we’d love to offer them a replacement meal to make it right. Quality, freshness – and the Colonel’s original blend of 11 herbs and spices – remain at the heart of KFC as we promise to keep bringing our customers the Finger Lickin’ Good taste they know and love.”

To find out more visit www.kfc.co.za and follow the #tasteguarantee hashtag on Twitter.