New look for Liqui-Fruit

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"The vibrant new packaging was developed to keep up with the changing market and consumer needs. Clearer flavour descriptors and mouth-watering fruit imagery will delight consumers when selecting their favourite fruit beverage," says Karen Veysey, Liqui-Fruit's brand manager.

The pack design for the new look range was done by Stellenbosch based agency, Just Design. The new look range is available in 1 litre and 250ml cartons and the case configuration for the 1 litre is 12x1L and 4x6x250ml for the 250ml. This new look range will be on shelf from May 2012 and will retail for approximately R14.99 per 1 litre unit and R25.99 per six packs of 250ml cartons.