Sony, Comcast to open cobranded retail showroom

The cable TV operator and the electronics company will use the store to showcase new technologies and products, taking a page from Apple, as Microsoft might also soon try to do.

The store will be called "Sony StyleComcast Labs" and ensconced in the Comcast Center, the newest skyscraper in Philadelphia and headquarters of the nation's largest cable operator.

Sony operates 40 exclusively branded retail locations across the US; however, there are currently no plans to deploy the cobranded stores in other markets.

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