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Coca-Cola Recycling struts its stuff at Mercedes-Benz Fashion Week
NEW YORK: Coca-Cola Recycling is making green the new black with a recycling programme at the Mercedes-Benz Fall Fashion Week Fall 2009 Collections. Fashion devotees attending the shows will be encouraged to “Give it Back” by recycling their used bottles, cans, glass, aluminum, plastic, and cardboard.
More than 25 recycling bins bearing the “Give It Back” logo will be placed throughout the complex in Bryant Park including the lobby, hospitality lounges and backstage areas during Mercedes-Benz Fashion Week Fall 2009 Collections from 13 - 20 February.
“Recycling at the tents is an easy way for all Mercedes-Benz Fashion Week attendees to do their part to protect the environment and minimize waste,” commented Fern Mallis, Senior Vice President of IMG Fashion. “We are grateful to Coca-Cola Recycling for helping us create a new and important tradition of recycling during Mercedes-Benz Fashion Week.”
Coca-Cola Recycling worked with New York recycler, Boro Recycling Inc., to establish a recycling program to meet the needs of the more than 100,000 attendees during the eight days of shows, events and activities. Boro will be making multiple pick-ups onsite each day to ensure a smooth operation. The collected materials will then be sent to recycling processors throughout the northeast to be reused in new products. Coca-Cola Recycling estimates that 11,000 thousand pounds of recyclables will be collected during this effort alone.
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