Here's a new Experience – and it's a world first for SA

HP in partnership with Digital Planet is launching HP Experience in South Africa and it will be the first of its kind concept retail store in the world. The new flagship store, located in Sandton City, will officially open on 1 April 2008.

Operated and owned by Digital Planet, the store will sell HP's entire portfolio of consumer products - from personal computing to imaging and printing products. In addition, consumers will be able to view and experience the latest HP technology in the store.

"As the store name implies, it will be all about the experience. We want to entice consumers and provide them with an opportunity to engage with the latest and most exciting HP technology," said Neil Watson, Director and co-founder of Digital Planet.

"Everything is becoming digital and broadband is becoming pervasive. HP has the technologies that makes it easy for consumers to game, view, listen, work and share when and where they want. HP Experience is another way to take the personal digital entertainment experience even broader. We are confident in the future of South Africa and will continue to invest in broadening our footprint in all market segments," said Paul Boshoff, GM of the Personal Systems Group, HP South Africa.