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Drawing a business intelligence road map for e-tailers

11 Feb 2008

In order for retailers to derive actionable insights from their data for improved customer knowledge and loyalty, they need to ensure their data is reliable. Aberdeen's research demonstrates that Best-in-Class retail companies are able to react more quickly to customer demand because they operate using real-time information that is cleansed and tracked against goals and previous performance.

Retailers are increasingly focusing on the use of business intelligence as a tool to profile customers and increase loyalty. A survey of Aberdeen's retail community in November 2007 revealed that business intelligence (BI) is the top technology that retailers will be focusing on in 2008.

In order to provide retailers with an actionable road map for understanding successful BI implementation and deployment methods, Aberdeen surveyed more than 200 retail companies to outline Best-in-Class strategies for improved performance. A full copy of the study can be found here.

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