Drawing a business intelligence road map for e-tailers

Retailers are increasingly focusing on the use of business intelligence as a tool to profile customers and increase loyalty. A survey of Aberdeen's retail community in November 2007 revealed that business intelligence (BI) is the top technology that retailers will be focusing on in 2008.

In order to provide retailers with an actionable road map for understanding successful BI implementation and deployment methods, Aberdeen surveyed more than 200 retail companies to outline Best-in-Class strategies for improved performance. A full copy of the study can be found here.

Read the full article