Retail News South Africa

Computer company gets creative with camera

This is the new Sahara Digital Camera, which the company says is a complete digital hand-held camera solution to allow the user to record and store material in both photo/still shot and motion video format.
Computer company gets creative with camera

The camera features 16x digital zoom, 5 mega pixel CMOS high sensitivity sensor and mpeg 4 digital movie designed to take crisp, high-resolution multi-media footage.

The company has incorporated a focus-free lens with 2.0” LTPS LCD 180 degrees and 270 degrees twist, allowing the user flexibility and stability of movement when capturing images.

The company has paid close attention to differential qualities such as quality output, secure digital expandable memory and quality AV-in recording.

“These are important factors to consider in purchasing digital lifestyle solutions. The secure digital expandable memory and lithium-ion rechargeable batteries guarantee that users will not risk losing any material and can maximise the quality of the end result by leveraging off the DVD-quality input and output of the solution,” says Gary Naidoo, the company's deputy MD.

Easy navigation and clear menus for straightforward user interface allow the user to select from a range of options and there are also four colour versions that can be selected including automatic, vivid, sepia and black & white. In addition, the user has an option to pre-select several functions such as language preference; brightness; power saving; sound; USB mode and default.

The camera is the latest solution to be incorporated into the company's expanding line of digital lifestyle product and it has a recommended retail price of R1 299 VAT incl.

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