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Time for E-tailers to up the ante
Companies that are able to create an "experience gap" between their offering and competitors' offerings will reap rewards for many years to come. Take, for instance, Apple's iPod. Apple created and delivered a compelling and positive customer experience, one that Microsoft and others could not quickly match.
As the holiday shopping season wraps up, what better time to take a look back at what has changed in retailing this year as we set priorities for 2008. The most important development in retail in 2007 was the shift in consumers' attitudes about online shopping.