Retail chain breaks new ground with Freshlyground

"Freshlyground is a South African phenomenon with their double platinum 'Doo Be Doo' the most played record on local radio in 2005," says Craig Cesman, CEO of DMX, the global business music company that provides in-store sound for some of the world's best known and best loved brands.

"They've come a long way since playing in Kirstenbosch Gardens in 2002 when they were a little band with a dream. They're local heroes and Woolworths has included them in their latest advertising campaign. Our company helps the retail chain to extend this campaign into stores by featuring selected songs from the band's albums in the chain's stores countrywide that have in-store music."

"Everywhere they go, Freshlyground are a sensation. Local audiences of every race cram in to see them. The very presence of this band in South Africa is the promise of a harmonious future. And we're excited to play their music in Woolworths stores to bring this image and audio expression of a great South Africa to all who shop there," says Cesman.