It's time to go green... go organic

Last year's Natural and Organic Products Exhibition took place at Gallagher Estate, Midrand, Johannesburg and was a powerful illustration of the number of South African consumers and businesses that are demanding credible, clear and accurate information and the option of choice presented by the organic and natural industry.

Says Janine Johnston, Exhibition Manager: "Last year's exhibition proved to be extremely conducive to business development in this industry sector. The participating companies contributed to an impeccable, styled and interactive showcase of the natural and organic industry.

“What used to be considered choices for "niche" market only has evidently become the optimum choice for most consumers that wish to improve their quality of life and levels of vitality. Industry is finally stepping up to this increased, discerning demand and offering valuable solutions."

In a recent survey by Synovate, which involved respondents from 21 countries, South Africans ranked the most concerned about climate change and its effects. That's a good thing, as South Africans will then also be the most likely to embrace the change as well as encourage it!

In its fourth year and with an anticipated growth from 64 exhibitors in 2004 to 250 in 2007, this year's exhibition has widened its focus to include environmentally friendly home, garden and textile products and for the first time, will be introducing established international organic exhibitors.

Says David Wolstenholme, Exhibition Director: "Each year, I repeat the fact that the organic industry is the fastest growing industry segment worldwide. In South Africa, the industry is not only driven by conscious consumers, it's being driven by a need for sustainable economic growth and job opportunities. It is imperative that we understand the opportunities and trends that are available both globally and locally and to enter into interactive conversations with the rest of the world."

Positioned as the "green trade and no chemicals" networking hub, the Natural and Organic Products Exhibition provides a consumer and trade information platform and invites industry, consumers, buyers, media and big business to join.

The exhibition takes place 12 - 14 October 2007 at Cape Town International Convention Centre. Tickets: R40. For further information visit http://www.naturalandorganic.co.za/no