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MOM's the word, or perhaps not... acronym ambiguity in the marketing automation space
There used to be only two things that were certain in life: death and taxes. Recently, at least in the world of business, a third undeniable truth has crept into our everyday existence: acronyms.
Whether it is a by-product of the fast-paced private sector, or simply a result of phrases that lend themselves so wonderfully to abbreviations, the use of acronyms has reached dizzying proportions.
What does marketing resource management mean to you? Does it mean the same thing to your coworker? Your competitor? The vendors who sell these solutions? The acronyms used to define the marketing automation space - MRM, MOM, EMM, DAM, etc - have undeniably become so ambiguous that it's not uncommon for one to define another.
Read the full article here: http://www.ecommercetimes.com/story/58909.html
