Targeting elusive male consumers

Guided by Nielsen Business Media's celebrated editorial teams and an advisory board of industry experts, Marketing to Men 18 - 34 (www.MarketingToMenConference.com) explores the most effective ways to engage and connect with the male audience through traditional and new media platforms.

The event will gather more than 200 executives to analyse conventional marketing strategies and examine how to better capture the male consumer. This unique event features in-depth panel discussions, groundbreaking research, savvy speakers, and valuable networking opportunities with highlights including:

• Sports Talk: Putting on Your Game Face
  
• Madison Avenue 2.0: New Strategies to Drive Marketing and Increase ROI
  
• Reaching Men Through Pop Culture
  
• Using Research to Help Guide Multimedia Marketing Strategies
  
• Bright Ideas: Featuring Arnold Worldwide, BBDO, Ogilvy and Publicis New York
  
• Brand Case Study: Introducing the Axe "Gamekillers"
  
• Kickboxing, Cinema and Consumers
  
• The MANhattan BASH: Featuring Ripe Digital's Interactive Lounge

In addition, a roster of forward thinking speakers will discuss professional sports marketing tactics, social and economic trends affecting this demographic, the latest licensing deals and attracting celebrities to increase brand visibility. Featured speakers include:

• Greg Andersen, Director of Engagement Planning, BBH
  
• Dan Courtemanche, SVP, Marketing & Communications, Major League Soccer & Soccer United Marketing
  
• Pete Favat, Chief Creative Officer, Arnold Worldwide
  
• Rob Feakins, President, Chief Creative Officer, Publicis New York
  
• Peter Geary, EVP, Senior Account Director, BBDO New York
  
• Irene Gustaitis, VP Television Research, Nielsen Entertainment
  
• Barry Janoff, Executive Editor/Sports Editor, Brandweek
  
• Joe Johnson, Senior Partner, Group Creative Director, Soho Square
  
• Peter Leimbach, VP Multimedia Sales Research, ESPN
  
• Chris Lighty, CEO, Brand Asset Group and Violator Management
  
• Michael Mohamad, SVP, New Business Development & Partnerships, A&E Television Networks
  
• Peter O'Reilly, Director of Marketing and Fan Development, National Football League
  
• David Rubin, Axe, Director of Brand Development, Unilever
  
• Ralph Santana, VP, Media, Internet, Sports Entertainment, Pepsi-Cola North America
  
• Gareb Shamus, Co-Founder and CEO, International Fight League
  
• Peter Stern, President, STRATEGIC
  
• Gary Zarr, EVP, Marketing and Communications, National Basketball Association

For the complete agenda, or to register, please visit www.MarketingToMenConference.com.

Source: eMediaWire.com in partnership with Billboard Publicity Wire