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Targeted content vs keyword density
The mistake that many people make when writing content is adhering too closely to a particular keyword density. When you are too attached to hitting a percentage, you may be focusing more on the search engines than you are on your site's human audience. Doing this can detract from the original goal of the page, which is to convert visitors into paying clients. The key concept to remember is "targeted content."
While looking for information about writing for Web pages, you simply cannot avoid the topic "keyword density." Let's start with a definition: Keyword density measures the percentage of keywords and key phrases compared to the total number of words in your Web page body.