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Web shoppers and info security: A question of credibility

17 Jul 2007

Web shoppers have a need for speed. They've gobbled up broadband connections, and they're less patient in poking around sites that they perceive as wasting their time. They've also become a little smarter - and more squeamish - about credit card fraud, and they'll quickly take flight if they don't feel right about an e-vendor's security.

Today's online shoppers may be more cautious than they were two years ago. Some are waiting up to 35 hours before completing a shopping cart transaction.

A study of consumers' Internet buying habits suggests that online merchants face stiffer competition and new hurdles in closing sales over the Web.

This article focuses on the American experience, but there are lessons too for South African businesses offering on-line retail transactions.

Read the full article.