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Australia, UK win Digital Emmys
MIPTV, CANNES, FRANCE: Earlier this week, Australia and the UK were the big winners at the International Digital Emmy Awards, announced by The International Academy of Television Arts & Sciences during MIPTV opening festivities.
Australia made history by winning its first International Digital Emmy in the Fiction category with Scorched, a futuristic interactive online drama set in a 2012 world, ravaged by climate change.
The UK won the Non-Fiction and Children & Young People awards. Britain From Above, a joint television and online project using technology to present a unique bird's-eye view of the nation, won for Non-Fiction. Battlefront - a cross-platform project that follows 20 teenagers running campaigns to change the world - won for Children & Young People.
"This year's winners have truly embraced the creative and technological opportunities that the digital space presents," said Bruce L Paisner, president and CEO of the International Academy of Television Arts & Sciences. "We congratulate them on their cutting-edge achievements."
The awards ceremony was attended by over 200 international executives from the television, broadband and mobile industries, and sponsored by Zillion TV.
For more, go to www.iemmys.tv and www.mipworld.com.
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