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African online advertising market set for medium-term growth

Although connectivity costs for Africa are high when compared with the developed world, far-sighted advertisers should increase their online adspend to reach high-spenders across the continent.

27 Sep 2001

The declining world market for internet advertising might seem inauspicious for Africa's fledgling online ad industry, however Robin Parker is hopeful of seeing considerable medium-term growth.

Source: Balancing Act

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