Sandra Gordon launches Iconic Group

"Iconic Group is our umbrella brand under which we will offer clients a solution where they can be assured that their own brands are managed from a holistic and controlled view," says Gordon. "Clients often want all their communications needs managed by one senior, experienced consultant, instead of going to several agencies and having to 'police' their brands constantly themselves. Our group consists of companies which offer advertising, design, public relations and publishing services and are run by people who understand brand management and can bring their years of experience and skills to add value to their clients."

Headed up by Gordon, the new group consists of the independently-run Ideaology Communication and Design; Stone Soup Advertising; Stone Soup Strategic Communications; and Wag the Dog Publishers.