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Altmedia joins forces with Primedia
Primedia has acquired Altmedia, including GMR and The Letter Corporation, which will be integrated into ComutaNet's stable of 10 different media platforms, with the exception of The Letter Corporation's airport media which will be owned by Primedia Outdoor.
The Letter Corporation with its washroom advertising has become the fifth media company in the Primedia Unlimited Group.
Another asset in the acquisition is former Altmedia CEO Andrew Kramer who is heading up both the Letter Corporation and Forecourt media as Managing Director.
ComutaNet's managing director, Pieter Groenewald says the inclusion of GMR into its operation will be seamless and smooth: "ComutaNet will no doubt be able to add value to our client base through the extension of our media options.
Commenting on the acquisition, Ken Varejes, CEO, Primedia Unlimited says: "The wealth of experience and management skills that Andrew Kramer brings with him will strengthen the Primedia Unlimited management team. Under his direction and with the backing of Primedia, The Letter Corporation and Forecourt Media will grow exponentially."
