What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Gov to shift adspend? Never!
NEWSWATCH: The government, in the form of GCIS head Themba Maseko, has emphatically denied any plan to shift government advertising to so-called 'patriotic' media, reports Mail & Guardian. Meanwhile, it seems The New Age has decided to muzzle its staff somewhat, reports Moneyweb
- For more:
- Mail & Guardian: Government denies plan to shift adspend... Claims that government adspend will go towards The New Age and SABC are 'ludicrous', says Maseko. Well, let's see, and here's hoping... Unfortunately, however, the government's first response to any media claim has usually been 'No', 'No'... which in the end has turned out to actually mean 'Yes... Oh Yes... YES!' A case in point: You remember Zuma's shuffling of the cadres last week? Come on, it was in all the papers... That was denied and denied - but in the end we all know what happened - to Siphiwe Nyanda, for instance. So the question is, will the government apply a little ideology to its adspend?
- Moneyweb: New Age clamps down on media leaks... Journalists have apparently been compelled to sign confidentiality agreements in an attempt to stop the newspaper's dirty washing being aired; not really surprising, is it?
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