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Amasa Awards announces 2019 finalists

The Amasa Awards has announced the finalists for the 2019 edition of the awards. The finalists were selected by a group of 30 pre-selected online judges.
Image credit: Amasa Awards.
Image credit: Amasa Awards.

This shortlist was then deliberated over by 16 judges, during the course of a day of live debate to determine the finalists and winners.

Peter Monaise, CEO of Publicis Media, commented: “In an ever-transforming media landscape, I’m keen to observe how data, tech and creativity merge to produce great work that drives business results for clients.”

Finalists and winners not only stand a chance of winning in their respective categories but also the biggest award of the night, the Roger Garlick Grand Prix award.

The Roger Garlick Awards were conceptualised in the year 1999 to recognise outstanding performance in the field of media strategy. This award was named after the late Roger Garlick who died tragically at the pinnacle of his media career. He embraced the notions of media innovation and creative media strategy and was recognised for his revolutionary efforts in this field.

Donald Mokgale, managing director of Carat JHB and an Amasa judge, supports Roger’s vision stating: “In an economy that is under duress, businesses are looking for solutions that will help them survive the tough times. Media, historically, has always been one of those tools that can do that, if done correctly. Ergo, media campaigns whose creativity drives business results and returns are crucial during these trying times. So a very critical criteria is business results.”

Take a look at all the finalists:

Best Branded Content Campaign
Say it with P.SMondelezStarcom
Solutionist ThinkingRMBPrimedia Broadcasting
Think Wallet, Act WiseStandard BankOMD
Best Contribution by a Media Owner (Only media owners to enter)
Continental Tyres Free ClimberContinental TyresAdColony
Find the Mango SeatSAA, MangoMediaMark
Make a Meal of itUCOOKMediamark
Skhumba RugbyFNBMediamark
Best Experiential / Event Campaign
Big BucketKFCPlaymakers
Global Ctizen Festival : Mandela 100Global CitizenOnPoint PR
KFC Mini-Cricket kids join the ProteasKFCPlaymakers
Share a Coke with MeCoca-ColaMediaCom South Africa
Wimpy KidsWimpyThe MediaShop
Best Integrated Campaign: B2B
Take a closer lookSysproDemographica
Best Integrated Campaign: Financial
Indiefin MulletsIndieFinVizeum
Grass Roots for GreatnessFNBMediamark
Standard Bank Proteas at the World CupStandard BankOMD
Best Integrated Campaign: FMCG
"Most people eating breakfast in bed" Guinness World RecordCappyMediaCom South Africa
Big BucketKFCPlaymakers Sports Marketing
Cadbury Dairymilk GenerosityMondelezStarcom
Dove Show UsUnileverPHD Media South Africa
Free to LoveUnileverOnPoint PR
Old Spice, Inja Ye GameOld SpiceMediaCom South Africa
Share a Coke with MeCoca-ColaMediaCom South Africa
Best Integrated Campaign: Media, Entertainment & Leisure
Find the Mango SeatSAA, MangoMediamark
Liam Neeson Mobile SOSEmpire EntertainmentPHD Media South Africa
Search for the face of Ponds 2019UnileverMedia Heads 360
Best Integrated Campaign: Rest Of Africa
Coke & MealCoca-ColaMediaCom South Africa
Coke StudioCoca-ColaMediaCom South Africa
COPACoca-ColaMediaCom South Africa
Best Integrated Campaign: Retail (Incl. eCommerce and QSR)
Bring it HomeWoolworthsQMedia Group
Make a Meal of ItUCOOKMediaMark
Remote ConvenienceDebonairs PizzaThe MediaShop
Shoprite HustleShopriteThe MediaShop
Best Integrated Campaign: Travel & Tourism
Emirates Persuit of JazzEmiratesHavas Media South Africa
Find the Mango SeatSAA, MangoMediaMark
Best Online Campaign
Cadbury P.S Valentines DayCadburyStarcom
Free Trial SubscriptionStandard Bank CIBOMD
Indiefin MulletsIndieFin, SanlamVizeum
Best Social Media
#BlackFridayMeFNBBrandTruth Marketing
Bring it HomeWoolworthsQmedia Group
Old Spice, Inja Ya GameOld SpiceMediaCom South Africa
Share a Coke with MeCoca-colaMediaCom South Africa
Best Sponsorship
#SeeYouThroughCoca-ColaPlaymakers Sports Marketing
Big BucketKFCPlaymakers Sports Marketing
L'Oreal How do I LookL'OrealThe MediaShop
Mini-Cricket Kids join the ProteasKFCPlaymakers Sports Marketing
Best Trade Marketing
Gumtree Mythbusters RoadshowGumtreeMeta Media
Best Use of a Small Budget
Darren Prank - KFMCapitecMeta Media
Food for thoughtFishawaysThe MediaShop
ShowcaseCapitecMeta Media
Best Use of Mobile
Kwid: BreakthroughRenaultAdColony
Snapchat WatersavingColgateWavemaker
When you drive, never drinkHeinekenDentsu Redstar
Best Use of Out Of Home
Beaded BillboardToyotaMeta Media
Most people eating beakfast in bed - GWRCappyGroup M
Protea FireMultichoice South AfricaThe MediaShop
Radio to RoadPrimedia OOHPrimedia Outdoor
Taste the SunSol, HeinekenDentsu Redstar
Best Use of Radio
Financial EducationCapitecMeta Media
Let's be HonestCoronation Fund ManagersVizeum
Nando's Manifesto News DistributionNando'sThe MediaShop
Share a Coke ith MeCoca-ColaMediaCom South Africa
The Media Play LoungeCell CMeta Media
Best Use of Technology / Data
B Class Dynamic Creative EndineMercedes BenzMMS Communication
Christopher : DStv Super RugbyDStvChristopher Africa
FreeMe "Summer Numbers Campaign"TelkomAdColony
JanuworryCapitecPHD Media South Africa
Steers Ribster_Build a BurgerSteersAdColony
UEFA Champion's League - Legend Reveal Dentsu Redstar
Best Use of Television
Dirty JobsSweet-OrrQMedia Group
Remote ConvenienceDebonairs PizzaThe MediaShop
The Audi TV HackAudiPHD Media South Africa
Timeless Bold TasteAmstelDentsu Redstar
Ignition Award for Students
#KuphelaAzaniaCoca-Cola, Iron BrewUniversity of Johannesburg
#LifeSnackBakersUniversity of Johannesburg
Keep their tails waggingBeenoUniversity of Johannesburg
The Ultimate PlanFujifilmUniversity of Johannesburg

The winners will be announced at the award ceremony, which will be held at The Houghton Hotel in Johannesburg on 24 October 2019. For more information, go to

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