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Media monitoring company showing its hands and heart
The sponsorship of S.A. Press Cuttings, a media monitoring company, has allowed Figjam Marketing, event organisers of the SABC and Nedbank Women's Day Celebration campaign, to track the media coverage that the campaign has received. Intended to benefit 62 national charities, the campaign has been running since mid June 2006.
S.A Press Cuttings, which provides online topic/product research, press release monitoring, media cuttings and online monitoring of over 800 print and online publications, has been monitoring the Women's Day Celebration press releases that have been distributed to media publications. All of the published releases gathered will give Figjam critical feedback on what should be used for next year's campaign.
